During my placement at Ethos Creative, an advertising agency based in Pontclyn & London, I had the opportunity to work on a project for a potential client, Creditsafe. The task was to develop a TV advert to showcase the company's new software called 3D Ledger, which allowed clients to view other companies' credit ratings. The more companies signed up for the software, the better the service would become.

The idea for the campaign came from a tagline I came up with, 'Share more, Know more', which the client loved! The concept involved a small red ball rolling through various companies in different industries, growing to demonstrate that companies were signing up and sharing their data. The idea was so compelling that Creditsafe used the TV advert in Italy, France and Finland, as it could be easily adapted to different languages.

After a couple of months, near the end of my placement, Creditsafe came back asking for the company to create a mail-out campaign to fit in with the concept of the advert, which could be sent out to potential customers, for which we produced a small stress ball (from the beginning of the original TV advert) and placed this within a small red box, aiming to create brand awareness in the workplace.

This project was an excellent opportunity to showcase my creativity and problem-solving skills in a professional environment. I was thrilled to be part of a campaign that had such an large impact.